I was flipping through the channels the other day when I came across this documentary on ESPN: Nike Dream Season: 23 & 24 (LeBron James and Kobe Bryant).
Now I like a sports documentary probably a considerable amount more than the next guy (Sports movies, too - I'll even watch "Love & Basketball" when it periodically comes on cable). Especially when the documentary centers around athletes I know and have watched play. I probably wouldn't get as sucked into a Babe Didrikson documentary.
Anyway, as I was watching it, I couldn't help but hear the same question in my head over and over again: Isn't this a movie better suited to be aired during an NBA Finals in which LeBron and Kobe are both playing?
I know marketing is marketing, and if they both don't make it to the Finals, then this would have been the best time to air it. Still, at the time this aired, the consensus pick for the Finals was still Cavs-Lakers. So the ideal time to run this kind of program would have been during that matchup, not during the Conference Finals.
But I can't help but think that this, along with the Vitamin Water ads, is too much too soon. This will all look a bit silly if we get a Nuggets-Magic series. Carmelo Anthony was on the Olympic team. Dwight Howard, too. Where are the 'Melo-Superman documentaries? Where are the 'Melo-Superman ads?
I feel it would be better to wait until real life shows us LeBron vs. Kobe and then piggy-back onto it, instead of creating a rivalry out of two players with an age difference of seven years. I guess the Lebron James-Darko Milicic (the #2 pick in the 2003 draft; LeBron was #1) rivalry never had the requisite steam to stand the test of time.
P.S. - Yes, that is Justin Timberlake narrating the movie. Finally!