Tuesday, August 25, 2009

McDonald's, Why?

Am I the only one who is somewhat surprised McDonald's stays at the top of the fast food industry?

I think it has been around 10 years since I have had a somewhat-pleasant experience at a McDonald's. One time, while at the airport in Boise, Idaho, my wife and I stopped there, and as we were eating our "food," we both kind of looked at each other. We both knew exactly what the other was thinking: the fries and the burgers had almost identical flavors to them.

I'm not saying all of McDonald's food tastes alike. That distinction is reserved for Taco Bell, who seems to prefer selling different shapes instead of varying tastes (however, the taste Taco Bell does sell is fantastic!).

All I am saying is on that particular day, at that particular location, all of the food did have the same taste: cruddy.

In college, I remember meeting some girls whose favorite place to eat was McDonald's. I didn't understand then, and I certainly don't now. Why? What is so good at McDonald that can't be found with a better taste at Burger King or Wendy's?

Even the McFlurry, with the easy equation of "ice cream + candy," is done better as a a Blizzard at Dairy Queen.

Who actually has McDonald's cravings? And if you do, why? Why do you prefer inferior food? I mean, I'm not a foodie or some sort of gourmet snob. Burger King and Wendy's aren't exactly purveyors of excellence themselves, but their food is tons better, so why would a normal person prefer McDonald's over the aforementioned chains?

And I don't know if I am crazy, but I seem to recall McDonald's commercial having an element of humor to them. It seems like about eight years ago they traded that in for a bunch of Starbuck's-sipping, three-days-beard-growth-wearing, "Friends"-hair-having yuppies.

Meanwhile, Burger King has passed and then lapped them in commercials. Here is one spot from the time I first though BK's commercials made them cooler:

Then, they introduce "The King," and, while some find him to be a tad on the creepy side, I can't get enough of him:

Then this one where he replaces Steve Young in his most memorable touchdown run:

Now they have these commercials with the "Tiny Hands Guy," and they scratch me right where I itch. The first time I saw these, I almost fell out of my seat.They're just too funny:

So what I am basically saying is there is no reason to go to McDonald's. Their food sucks, their commercials suck, and thus, they suck. Do yourselves a favor and never go their again.


  1. McDonald stays on top for the same reason that Wal-Mart stays on top: they are cheap and ubiquitos.

  2. I think Burger King is creepy all because of that puppet headed thing on the commercials. YIKES, I have quit eating there and let's say McDonalds, no thanks. Good Stuff Scott